Branding + Social Media

Spicy Food with attitude

Hot Stuff Southwestern Grill was opened in 2021. The restaurant is your go-to spicy Americana diner with a Southwestern vibe. Located in Scottsdale, Arizona is had enjoyed steady popularity over the last two years. 

Until 2023, they had been using paper menus, a hand-painted sign for the exterior, and had no clear cohesiveness with their logo. My goal was to create a clear brand that reflected their loud flavors in the color palette and design choices. I was able to create deliverables that could be used by their customer base, and attract new customers through their social media channels.

Creative Direction

Mood Board

Logo Suite

Social Media

Menus + Printed Materials

Product Placement